During my internship in New York City, I made an editorial calendar for a client, designed for Twitter and Facebook. Though it seems simple, it came from a lot of research of competitors and analysis of target audiences’ interests. The client and my supervisor loved it, especially in incorporating #WellnessWednesdays into the schedule, as that was something our target market would appreciate that our competition wasn’t using.

I’ve changed the client’s name for this post for confidentiality purposes.

SOCIAL MEDIA EDITORIAL CALENDAR

Alternate posting days every other week: Monday/Wednesday/Friday and Tuesday/Thursday

Monday:

#MotivationMonday

“You can do it. Accomplish your dreams throughout your day, every day, piece by piece.”

Wednesday:

#WellnessWednesdays

“The key to wellness is the ability to maintain healthy energy every day.”

Friday:

#FitFriday

“Our tip to staying active all day: do…”

Tuesday:

#TastyTuesdays

“Here’s an awesome way to enjoy your [product]. Yogurt, bananas…”

Thursday:

#ThirstyThursdays

“How are you drinking your [product] this week?”

“Try it with juice.”