Every company needs a way to get their products into the minds of their potential customers. Some companies try cold calls, others advertising, social media, mailers or any combination of the all of them. We’re convinced the key to closing a sale is preparing your audience.  No matter what information you distribute to your target customers, or how you market to them, they’re still in charge. They want to choose the sale—they don’t want to be sold to.
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In order to help you warm your leads with improved marketing collateral, we’ve compiled a list of a few things to help you out.

Tell a story

One company we work with sells online education systems to schools. Rather than create a mailer or brochure explaining their product’s features, they created a picture book that tells a story about the company. It looks and feels like a real book, reads like a book, entertains like a book, all while being informative and persuasive. It creates an entire experience for their audience that is memorable and enjoyable.

Read more here.